The challenge was to craft a brand identity and packaging design that authentically reflects the cultural heritage of Mexican chocolate while appealing to modern consumers. The design needed to seamlessly integrate elements of Olmec symbolism with a clean, contemporary look. A standout feature of the packaging is the cutout, which represents a stick of chalk, adding both a tactile and visual connection to the brand’s name and inspiration. The result is a cohesive design that tells a story of tradition, craftsmanship, and simplicity.
The challenge was to craft a brand identity and packaging design that authentically reflects the cultural heritage of Mexican chocolate while appealing to modern consumers. The design needed to seamlessly integrate elements of Olmec symbolism with a clean, contemporary look. A standout feature of the packaging is the cutout, which represents a stick of chalk, adding both a tactile and visual connection to the brand’s name and inspiration. The result is a cohesive design that tells a story of tradition, craftsmanship, and simplicity.
