La Tiza is a branding and packaging project inspired by the history of Mexican chocolate, tracing its roots all the way back to the Olmec civilization. The name, Spanish for “the chalk,” pays homage to the distinct chalky texture of traditional Mexican chocolate. The identity blends Olmec symbolism with a clean, contemporary look, honoring the culture behind the product while keeping it fresh and approachable for modern shoppers. A standout detail is the packaging cutout shaped like a stick of chalk, giving the name a tactile, visual payoff the moment you pick it up.
