BELMONT DISTRICT

YEAR
YEAR

2025

2025

2025

ROLE

ROLE

BRANDING

BRANDING

BRANDING

VISUAL DESIGN

VISUAL DESIGN

VISUAL DESIGN

ILLUSTRATION

ILLUSTRATION

ILLUSTRATION

CLIENT

CLIENT

SELF INITIATED

TEAM

TEAM

JAKE PALMA

JAKE PALMA

JAKE PALMA

ABOUT

ABOUT

The Belmont District rebrand captures the eclectic, vibrant spirit of one of Portland’s most beloved neighborhoods. The identity is built around bold, whimsical typography, a dynamic color palette, and playful moving figures that reflect the creativity and diversity of the people who make Belmont what it is. It’s designed to feel just as welcoming to longtime locals as it does to first time visitors, inviting everyone to get out and explore. The result is a brand that feels as lively and full of character as the neighborhood itself.