The Belmont District rebrand captures the eclectic, vibrant spirit of one of Portland’s most beloved neighborhoods. The identity is built around bold, whimsical typography, a dynamic color palette, and playful moving figures that reflect the creativity and diversity of the people who make Belmont what it is. It’s designed to feel just as welcoming to longtime locals as it does to first time visitors, inviting everyone to get out and explore. The result is a brand that feels as lively and full of character as the neighborhood itself.