YEAR
YEAR
YEAR
2023
2023
2023
ROLE
ROLE
ROLE
BRANDING
BRANDING
BRANDING
VISUAL DESIGN
VISUAL DESIGN
VISUAL DESIGN
CLIENT
CLIENT
CLIENT
SELF INITIATED
SELF INITIATED
SELF INITIATED
TEAM
TEAM
TEAM
JAKE PALMA
JAKE PALMA
JAKE PALMA
ABOUT
ABOUT
ABOUT
The Belmont District rebranding project captures the eclectic and vibrant spirit of one of Portland’s most beloved neighborhoods. Through the use of bold, whimsical typography and a dynamic color palette, the new identity celebrates Belmont’s energy, creativity, and diversity. Designed to resonate with both locals and visitors, the rebrand reflects the unique character of the district while inviting engagement and exploration.
The Belmont District rebranding project captures the eclectic and vibrant spirit of one of Portland’s most beloved neighborhoods. Through the use of bold, whimsical typography and a dynamic color palette, the new identity celebrates Belmont’s energy, creativity, and diversity. Designed to resonate with both locals and visitors, the rebrand reflects the unique character of the district while inviting engagement and exploration.
The Belmont District rebranding project captures the eclectic and vibrant spirit of one of Portland’s most beloved neighborhoods. Through the use of bold, whimsical typography and a dynamic color palette, the new identity celebrates Belmont’s energy, creativity, and diversity. Designed to resonate with both locals and visitors, the rebrand reflects the unique character of the district while inviting engagement and exploration.
THE CHALLENGE
THE CHALLENGE
THE CHALLENGE
The challenge was to design a brand identity that authentically represents the Belmont District’s lively and diverse community while feeling modern and approachable. Key elements, like the playful typeface and dynamic, moving figures, were crafted to embody the district’s creativity and energy. The new branding not only highlights Belmont’s culture but also creates a visual identity that’s as dynamic and inviting as the neighborhood itself. The result is a seamless blend of community spirit and modern design that puts Belmont’s vibrancy front and center.
The challenge was to design a brand identity that authentically represents the Belmont District’s lively and diverse community while feeling modern and approachable. Key elements, like the playful typeface and dynamic, moving figures, were crafted to embody the district’s creativity and energy. The new branding not only highlights Belmont’s culture but also creates a visual identity that’s as dynamic and inviting as the neighborhood itself. The result is a seamless blend of community spirit and modern design that puts Belmont’s vibrancy front and center.
The challenge was to design a brand identity that authentically represents the Belmont District’s lively and diverse community while feeling modern and approachable. Key elements, like the playful typeface and dynamic, moving figures, were crafted to embody the district’s creativity and energy. The new branding not only highlights Belmont’s culture but also creates a visual identity that’s as dynamic and inviting as the neighborhood itself. The result is a seamless blend of community spirit and modern design that puts Belmont’s vibrancy front and center.
LET'S CONNECT!
DESIGNED & BUILT BY JAKE PALMA
© 2025
LET'S CONNECT!
DESIGNED & BUILT BY JAKE PALMA
© 2025
LET'S CONNECT!
DESIGNED & BUILT BY JAKE PALMA
© 2025
LET'S CONNECT!
DESIGNED & BUILT BY JAKE PALMA
© 2025
LET'S CONNECT!
DESIGNED & BUILT BY JAKE PALMA
© 2025